Publicity/Marketing Administrator -

University of Connecticut   Hartford, CT   Full-time     Administration / Clerical
Posted on July 8, 2024
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JOB SUMMARY

The University of Connecticut School of Social Work (SSW) is seeking applicants for the role of Publicity/Marketing Administrator within the Office of the Dean. This position may be designed as part-time (85%) or full-time (100%) to be determined upon hire. Under the general direction of the Dean of the School of Social Work and the Vice President for Communications, or designee, the Publicity/Marketing Administrator leads the school’s publicity, communications, and marketing efforts, working at both the strategic and operational levels.

The focus of this position is to serve as the communication hub for creating and disseminating information about the school’s highlights and accomplishments across the University, region, and nation. This includes showcasing the faculty’s scholarly and research accomplishments and attracting prospective talented students from Connecticut and beyond to our Bachelor’s, Master’s, and Ph.D. programs. The individual in this position will make efforts through best practices in communications and marketing, to effectively advance and execute creative materials for the school, while also being adept at strategic planning, budget management, and using quantitative results to drive decision-making.

The ideal candidate is self-motivated with the ability to prioritize and work independently. The ability to balance competing priorities effectively under pressure is a must, as is the willingness to work collaboratively in a team-oriented environment. This individual has a combination of strong project management and hands-on technical skills.

DUTIES AND RESPONSIBILITIES

  • Maintaining the School of Social Work website, including making updates as needed/requested and leading any improvement/redesign projects aimed at ensuring the best user experience for our primary (prospective students) and secondary (current students, faculty, instructors, and staff; peer institutions/researchers; public; partners; etc.) audiences.
  • Running the School’s social media accounts (currently Facebook, Instagram, Twitter, LinkedIn, and YouTube); creating/gathering content to post at least three times per week on Facebook, Instagram, and Twitter, and as appropriate on LinkedIn and YouTube; resharing content from other University accounts or constituent accounts, as appropriate; monitoring comments on all platforms; setting and adhering to strategy (i.e. limits on event promotion, incorporating student/faculty stories; amplifying any news/UConn Today coverage of the School, etc.); providing support to the Dean and any faculty on their social media presence.
  • Serving as the primary public relations person for the school, working on stories with a UConn Today writer and connecting the writer with researchers/faculty/student sources, as well as writing stories and other content (i.e. awards news) for the School of Social Work’s UConn Today page, aiming for at least two stories per month to appear on the page with the potential to increase target number.
  • Developing at least two research newsletters per year focused on the research activities at the school for a research-oriented audience and peer institutions.
  • Developing strategic communications for UConn SSW alumni.
  • Developing and executing marketing plans for each year, encompassing all communications and marketing efforts from news to advertising to outreach, and running any campaigns while working with the Dean to identify needs and planning ad placements, writing and designing ads, or working with University Communications to create them, and tracking outcomes.
  • Supporting the SSW Office of Admission by creating recruitment materials, either designed by the incumbent or in collaboration with University Design Services/University Communications, and writing/editing emails and other web copy as needed.
  • Supporting School administration, faculty, and staff communications needs and serving as a resource for how best to share their messages. Assist with event promotion (primarily posting to social media and email announcements when needed), preparing Dean remarks when requested, advertising, and others as needed.
  • Ensuring UConn and UConn SSW brand standards are upheld across all official communications, writing for all uses is on-message and adheres to style and grammar best practices, and proper logos and colors are used (see brand.uconn.edu). Serving as a resource on the brand for members of the school.
  • Serving as liaison to UConn Communications, including working with the Dean and University Communications, to develop a strategic marketing plan in line with the University's centralized marketing communications model.
  • Monitoring ssw.outreach@uconn.edu email account and answering emails or referring them to the appropriate person (typically to the Admissions Office or OSAS).
  • Attending University Communications' professional development and training, as appropriate. 
  • Performing other duties as required.

MINIMUM QUALIFICATIONS

  1. Bachelor’s degree in a related field.
  2. Four to five years of related experience.
  3. Experience in web design and management.
  4. Experience working with various types of social media.
  5. Experience with public relations.
  6. Experience with professional writing.
  7. Experience with Microsoft Office.
  8. Excellent communication and writing skills.

PREFERRED QUALIFICATIONS

  1. Experience working with diverse populations.
  2. Experience with WordPress.
  3. Experience in an educational setting, particularly in higher education.
  4. Experience working in a public agency.
  5. Experience with strategic planning, budget management, and using quantitative results to drive decision-making.
  6. Ability to balance competing priorities effectively.
  7. Ability to work collaboratively in a team-oriented environment.
  8. Strong project management and hands-on technical skills.

APPOINTMENT TERMS

This is a permanent position expected to work part-time (85%) or full-time (100%) to be determined upon hire. Salary will be commensurate with qualifications and experience.

The University offers a competitive salary, and outstanding benefits, including employee and dependent tuition waivers at UConn, and a highly desirable work environment. For additional information regarding benefits visit: https://hr.uconn.edu/benefits-beyond-pay/. Other rights, terms, and conditions of employment are contained in the collective bargaining agreement between the University of Connecticut and the University of Connecticut Professional Employees Association (UCPEA).

TERMS AND CONDITIONS OF EMPLOYMENT

Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.

TO APPLY

Please apply online at https://jobs.hr.uconn.edu/en-us/job/498478/publicitymarketing-administrator  to upload a resume, cover letter, and contact information for three (3) professional references.

This job posting is scheduled to be removed at 11:55 p.m. Eastern time on July 15, 2024. 

All employees are subject to adherence to the State Code of Ethics which may be found at http://www.ct.gov/ethics/site/default.asp.

All members of the University of Connecticut are expected to exhibit appreciation of, and contribute to, an inclusive, respectful, and diverse environment for the University community.

The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employee’s unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

The University of Connecticut is an AA/EEO Employer.


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