Local Media Sales Consultant (Automotive)
The primary focus is to solicit new customers, transition as well as up-sell current customers within the automotive space. The Marketing Consultant must be articulate, polished, possess good judgment, have in-depth knowledge about the client’s business and show enthusiasm for the work. Digital-specific experience is a plus and relevant experience within the automotive industry is preferred. Base Salary & Uncapped Commission! Pay will commensurate with experience and your drive to succeed!
ESSENTIAL FUNCTIONS:
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Independent prospecting of opportunities that will drive new revenue streams and new customers.
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Works proactively and efficiently through company data and insight tools to perform the job most effectively, including utilization of CRM tool (SalesForce).
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Understand client business and products.
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Acts as key client advocate and liaison.
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Interpret client needs to the group and manage execution of those needs. Works with client to define objectives and parameters of new digital projects. Sells need for a project to the client when required.
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Project management: ensures projects stay on strategic track and the client is informed as needed for status or issue resolution.
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Keeps client informed of progress, and forwards any issues that must be solved by the client. Must be able to maintain proactive and responsive client communications.
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Monitor competitive activity and collect competitive samples.
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Develop proactive business-building ideas for the client.
KNOWLEDGE/SKILLS/ABILITIES:
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Able to identify and capture new revenue.
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Must be able to build upon tactical ideas and think strategically about a brand or business.
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Understands each client and able to provide ROI-impactful solutions.
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Has a deep understanding of local markets & competitive landscape.
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Ability to manage time and tasks to meet deadlines
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Strong public relations and customer service skills with attention to detail.
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Good organizational skills and the ability to prioritize work to meet deadlines.
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Intermediate to advanced proficiency with personal computers, the Internet, database applications, and the Microsoft Office suite of products.
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Must be able to work independently and as a part of a team.
QUALIFICATIONS:
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Bachelor’s Degree preferred
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1-2 years of prior sales experience
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Automotive industry experience preferred
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Able to work under conditions where aggressive deadline and sales performance pressures are essential.
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Valid driver’s license and required insurance.
Lexington Herald-Leader is an equal opportunity employer