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McClatchy

100 Midland Avenue
Lexington , KY
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Local Media Sales Consultant (Automotive)

McClatchy
Lexington, KY Full-time
Posted on July 27, 2018

The primary focus is to solicit new customers, transition as well as up-sell current customers within the automotive space. The Marketing Consultant must be articulate, polished, possess good judgment, have in-depth knowledge about the client’s business and show enthusiasm for the work. Digital-specific experience is a plus and relevant experience within the automotive industry is preferred. Base Salary & Uncapped Commission! Pay will commensurate with experience and your drive to succeed!

ESSENTIAL FUNCTIONS:

  • Independent prospecting of opportunities that will drive new revenue streams and new customers.

  • Works proactively and efficiently through company data and insight tools to perform the job most effectively, including utilization of CRM tool (SalesForce).

  • Understand client business and products.

  • Acts as key client advocate and liaison.

  • Interpret client needs to the group and manage execution of those needs. Works with client to define objectives and parameters of new digital projects. Sells need for a project to the client when required.

  • Project management: ensures projects stay on strategic track and the client is informed as needed for status or issue resolution.

  • Keeps client informed of progress, and forwards any issues that must be solved by the client. Must be able to maintain proactive and responsive client communications.

  • Monitor competitive activity and collect competitive samples.

  • Develop proactive business-building ideas for the client.

KNOWLEDGE/SKILLS/ABILITIES:

  • Able to identify and capture new revenue.

  • Must be able to build upon tactical ideas and think strategically about a brand or business.

  • Understands each client and able to provide ROI-impactful solutions.

  • Has a deep understanding of local markets & competitive landscape.

  • Ability to manage time and tasks to meet deadlines

  • Strong public relations and customer service skills with attention to detail.

  • Good organizational skills and the ability to prioritize work to meet deadlines.

  • Intermediate to advanced proficiency with personal computers, the Internet, database applications, and the Microsoft Office suite of products.

  • Must be able to work independently and as a part of a team.

QUALIFICATIONS:

  • Bachelor’s Degree preferred

  • 1-2 years of prior sales experience

  • Automotive industry experience preferred

  • Able to work under conditions where aggressive deadline and sales performance pressures are essential.

  • Valid driver’s license and required insurance.

                                             

                                                  Lexington Herald-Leader is an equal opportunity employer