KET

Lexington , KY
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Project Coordinator/Workforce Initiatives

KET
Lexington, KY Full time
Posted on November 26, 2017

Kentucky Educational Television

Project Coordinator/Workforce Initiatives

Reports To

Director of Marketing and Communication

Responsibilities:

  ·         Develop and execute marketing, engagement, and PR strategies/tactics, with the goal of advancing the mission, brand, programs, resources, services, events, and impact of KET’s workforce development initiatives in K-12 and Adult Education to targeted audiences and constituencies.

 

·         Write marketing and communications materials, including press releases, website content, social posts/ads, e-mail messages, post cards, etc.

 

·         Identify key media, individuals, and organizations for direct and third-party communication, raising awareness and utilization of KET’s workforce development initiatives in K-12 and Adult Education.

 

·         Be well-informed of issues that align with KET Education’s primary areas of focus, especially workforce development, and successfully promote KET initiatives.

 

·         Collaborate with the Digital Marketing and CRM Coordinator on campaign execution and digital distribution.

 

·         Collaborate with KET’s Education, External Affairs, Programming, Production, and Marketing staff to implement strategies and tactics.

 

·         Coordinate communication with CPB and the American Graduate Initiative Lead Station, providing data, submitting reports, and participating in American Graduate station webinars.

 

·         Perform other duties as assigned.

 

·         Professional dress required.

 

 

 

KNOWLEDGE, SKILLS, ABILITIES REQUIRED:

 

·         Bachelor’s degree in marketing, communication, digital media or a related discipline; and 3+ years of related experience; or an equivalent combination of education, training, and experience. 

·         Exceptional creative, online writing, and copyediting skills. Exceptional attention to detail.

·         Expertise managing and organizing metadata and information. Computer and web competency, including social media.

·         Experience with WordPress (or similar CMS), basic HTML, SEO, and online usability best practices.

·         Experience collaborating and partnering internally to identify, prioritize, and deliver on marketing objectives.

·         Must be able to work under short deadlines and on several projects simultaneously.

 

SALARY: Dependent on qualifications and experiencePlease email state application, cover letter and resume 

Position open until filled.

Please email state application, cover letter and resume 

KET is an Equal Opportunity Employer.

 

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