Direct Mail Associate

Christian Appalachian Project, Inc.   Lexington, KY   Full-time     Advertising / Marketing / Public Relations
Posted on April 24, 2022
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Direct Mail Associate II
Direct Response
Lexington, KY
Monday - Friday
8:00 a.m.– 4:30 p.m.

Responsible for all phases of Direct Response fund raising as it relates to the donor solicitation program. Works
alongside our Assistant Vice President of Philanthropy to plan and execute fund raising campaigns. You would
manage all stages of Direct Mail packages, Analyze and research, and reporting on Direct Mail program to ensure compliance and accountability.

Pay Rate: $22.53 Hourly (Pay is negotiable, based on experience)

  • Manages all stages of Direct Mail packages. 
  • Analysis and research
  • Reporting on Direct Mail Program to ensure compliance and accountability.


Associates Degree in Related Field is required, Bachelors Degree in Related Field is preferred, 2 or more years of successful experience in related fiedl or combination of education and experience. 

Job Location: Philanthropy office - Lexington, KY

Position type: Full Time

Education Level: 2 Year Degree

About Us:
Called to serve the people of Appalachia. For over 60 years, Christian Appalachian Project has served the people of Appalachia by building hope, transforming lives, and sharing Christ’s love. Through donor support, dedicated volunteers, and a selfless staff, CAP now touches the lives of more than 1 million people each year. By working with other local food banks and humanitarian service providers, our reach extends to parts of all 13 states of the Appalachian region. Each life that is “lifted up” reflects Christ’s love and the generous spirit of our supporters. Join us in helping neighbors in need in Appalachia.

The Role:
Are you called for the greater purpose of helping people in need? Do you think you have the skills and drive to work in a dynamic, robust, and growing philanthropy department? That’s what you need to work at CAP, the Christian Appalachian Project. We are a recognized national philanthropic organization that helps people in need in the Appalachian region. 

We are seeking a Manager of Digital Strategy to set an elite standard by creating and implementing multimedia digital strategies for fund-raising and public relations marketing. Our Manager of Digital Strategy is responsible for managing the creation and execution of digital campaigns including emails, social media, digital creative, lightboxes, A/B testing optimization and more. A mastery or familiarity with automated email platforms, website management applications, digital advertising platforms like Google and Facebook will be essential to your success. You will work hand-in-hand with our Integrated Marketing Associate to set up and implement segmentation strategies, auto-response techniques, and source code tracking through the versatile EveryAction CRM platform. You will create and develop the most innovative digital techniques with the assistance of our fund-raising agency consultants. Managing for quality assurance within CAP will be a focus to ensure accuracy of digital messaging. Extracting data and reports from a diverse set of online tools to provide reporting and testing analysis will help drive our digital program growth. You’ll have the chance to research and tryout new market trends in the digital space. Your ability to grow and learn as technology advances is crucial. We believe in your development!

Benefits to You:
Christian Appalachian Project, Inc. CAP’s 2022 benefits program is designed to help you stay healthy, feel secure, and maintain a work/life balance. Offering a competitive benefits package is just one way we strive to provide our employees with a rewarding workplace. CAP offers the following benefits:
Medical Plans, FSA, HSA, Dental, Vision, Life and AD&D, STD, LTD, Whole and Term Life Insurance,
Supplemental Insurance Plans, 401k plan with 6% match, 16 Paid Holidays, and 80 hours of PTO at
the start of your employment.

Interested candidates should visit us at to learn more about us and to apply for this position. Scroll down to Employment Opportunities. PAY RATE: $51,563.20 - $64,438.40 Annually (Pay rate is negotiable, based on experience)

No phone calls accepted
An Equal Employment Opportunity