Freelance Social Media Specialist

Mr. Rooter Plumbing of Virginia Beach

Virginia Beach, VA

$22 to $25 Hourly
Contractor

Job Description

Benefits:

Company parties
Competitive salary
Opportunity for advancement
Training & development

Overview: We are seeking a dynamic and creative individual to join our team as a Marketing, Advertising, and Social Media Specialist. This role will be pivotal in developing and executing marketing strategies across various platforms to promote our brand, engage our audience, and drive business growth.

Responsibilities:

Implement Marketing Strategies: Work directly with the President of the organization to collaborate and implement comprehensive marketing plans that are aligned with company objectives, utilizing a mix of traditional and digital marketing channels.
Manage Social Media Presence: Oversee all social media accounts, including Facebook, Twitter, Instagram, LinkedIn. Develop engaging content, schedule posts, and interact with followers to build brand awareness and increase engagement.
Email Marketing: Create and send multiple emails throughout the month utilizing our existing platform to reach specific audiences and topics. Branded material, non-branded, partner supported, educational and otherwise specified.
Content Creation: Generate creative and compelling content for various marketing materials such as social media posts, blogs, newsletters, email campaigns, and advertisements.
Advertising Campaigns: Plan and execute online advertising campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels. Monitor campaign performance, analyze data, and optimize strategies to maximize ROI.
Community Engagement: Foster relationships with customers and the community through active participation in online forums, groups, and events. Respond to inquiries, comments, and messages in a timely and professional manner.
Brand Management: Uphold brand standards and guidelines across all marketing materials and communications to maintain a consistent brand identity.
Performance Tracking and Reporting: Monitor key performance indicators (KPIs) for marketing initiatives, track campaign metrics, and prepare regular reports to evaluate effectiveness and inform future strategies.
Stay Updated: Keep abreast of emerging trends, technologies, and best practices in marketing, advertising, and social media to continuously improve performance and drive innovation.

Qualifications:

Bachelors degree (or currently in progress) in marketing, Communications, Advertising, or related field.
Proven experience in marketing, advertising, and social media management, preferably in a similar industry.
Strong understanding of social media platforms, analytics tools, and advertising platforms.
Excellent written and verbal communication skills, with a keen eye for detail.
Creative thinking and ability to generate innovative ideas.
Analytical mindset with the ability to interpret data and draw actionable insights.
Proficiency in marketing software and tools such as SOCI, Hootsuite, Google Analytics, and Adobe Creative Suite, Canva, Capcut.
Ability to multitask, prioritize workload, and meet deadlines in a fast-paced environment.
Strong interpersonal skills and ability to collaborate effectively with team members.

Benefits:

Competitive salary commensurate with experience.
Mileage reimbursement.
Opportunities for professional development and career advancement.
Dynamic and collaborative work environment.

Join us in making a meaningful impact and shaping the future of our brand through innovative marketing strategies and engaging social media campaigns!