Social Media Specialist

Responsibilities:

1. Develop and implement social media strategies to increase brand visibility and reach our target audience.
2. Create high-quality, engaging content for social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
3. Manage and maintain social media accounts, including scheduling posts, responding to comments and messages, and monitoring analytics.
4. Collaborate with the marketing team to align social media content with overall marketing initiatives and campaigns.
5. Stay up-to-date with the latest trends and best practices in social media marketing and implement them to enhance our social media presence.
6. Assist in organizing and promoting promotional events, both online and offline, to increase brand awareness and engagement.
7. Monitor and analyze social media metrics to track the effectiveness of campaigns and make data-driven decisions to optimize performance.
8. Generate creative ideas for contests, giveaways, and other social media campaigns to increase follower engagement and grow our online community.
9. Coordinate with influencers and brand ambassadors to amplify our brand message and reach new audiences.
10. Provide regular reports on social media performance, highlighting key insights and recommendations for improvement.