Director of Marketing

Hedgineer Technologies, Inc.

New York, NY

Full-Time

Job Description

Job Description

Strategic Marketing and Brand Leadership - Orchestrate a comprehensive marketing strategy and oversee the Hedgineer brand's growth, using our podcast as a platform to engage with the community, and positioning Hedgineer as the indispensable technology ally for hedge funds.
Content and Digital Communications - Direct the production of insightful content in collaboration with our Creative Video Director, managing a range of materials from compelling case studies to educational videos that elucidate the intersection of engineering, technology, and the asset management industry, bolstered by AI-driven automation for content and client presentations.
Event and Experience Management - Curate impactful promotional events, including webinars and developer conferences with hands-on workshops that teach the application of software and AI in improving risk management, research, and operational efficiency within asset management firms.
Cross-Functional Collaboration and Performance Analysis - Foster synergies across product, sales, and technology divisions to amplify marketing campaigns, and meticulously evaluate campaign outcomes to continually refine our market approach and content strategies.
Innovation and Market Intelligence - Harness market insights and client feedback, leveraging AI to tailor marketing efforts and solutions that resonate with and address the specific challenges faced by our clients.
Leadership and Community Engagement - Lead a dynamic marketing team, nurturing creativity and a performance-centric ethos, while engaging with industry stakeholders to reinforce Hedgineer's reputation as a thought leader and preferred partner in hedge fund technology.

Job Responsibilities & Requirements

Proven Marketing Strategy Experience: Demonstrated success in developing and executing comprehensive marketing strategies within the financial technology sector, with a strong track record of growing a brand’s presence and market share.
Content Leadership: Experience managing a content team and working closely with creative directors to produce industry-leading educational and promotional materials.
Event Management Expertise: A history of organizing successful industry events, from webinars to hands-on developer conferences, with a focus on software and AI in financial services.
Cross-Functional Team Collaboration: Comfortable working in a cross-functional role that requires close collaboration with engineering, product, and sales teams to align marketing initiatives with product capabilities and sales strategies.
Buy-Side Industry Insight: Direct experience in the buy-side industry, ideally within a hedge fund, with a deep understanding of the ecosystem, client needs, and the competitive landscape.
Versatile Skill Set: The ability to wear multiple hats, from leading teams to hands-on campaign analysis, adjusting quickly to changing priorities and new challenges.
Stakeholder Engagement: Strong stakeholder management skills, able to engage with executives, industry leaders, and clients to build relationships and articulate the Hedgineer value proposition.
AI and Tech Savviness: Familiarity with AI tools and a technical mindset, capable of understanding and discussing product integrations and innovations with both technical and non-technical stakeholders.