Hiring for Marketing Automation Engineer at NYC , NY (Hybrid)

Job Title : Marketing Automation Engineer

Location :NYC, NY (Hybrid)

Duration : 12 + Months

Job Description:

RESPONSIBILITIES:

• Build, test and deploy personalized email marketing modules via SFMC Content Builder
• Develop Content Builder email templates and respective content blocks; requires strong HTML/CSS, AMP for Email, AMPscript, Guide Template Language, Server-Side JavaScript
• Connect content to corresponding data extensions for personalization, and dynamic capability, and reporting
• Lead the socialization and roll out of the email module library to stakeholders across the organization and key agency partners
• Own and manage ongoing requests for new modules or updates to existing content
• Respond to common business requirements and perform basic administrative functions within Marketing Cloud with support of the SFMC administrator
• Ensure design and email layout is optimized, renders and functions correctly across multiple email clients, and is mobile friendly-strong attention to detail, QA, and visual aspects utilizing tools such as Litmus
• Stays ahead of email best practices and helps to align the enterprise on how best to handle mobile-first email functionality, email accessibility, dark mode, AMP for Email, plain text, ALT text, etc.
• Is knowledgeable of privacy policies and anti-spam laws and regulations, including but not limited to CAN-SPAM, Apple Mail Privacy Protection, GDPR, and marketing consent
• Assist in designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response. Update training documentation for the internal design team
• Ability to interpret analytics/trends and identify actionable insights
• Understanding of A/B and multivariant testing as well as tracking and tagging best practices
• Proactively identify and analyze issues / obstacles to determine and recommend appropriate courses of action

Qualifications:

• 3+ years implementation experience in Salesforce Marketing Cloud Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder (Interaction Studio/Customer 360 Audiences a plus)
• Extensive experience working with enterprise Marketing Cloud environments with multiple business units
• Advanced knowledge of software architecture, design, and business processes
• Extensive experience with SFMC REST and SOAP API data transmission protocols
• SFMC Email Specialist/Consultant/Developer/Administrator Certifications strongly preferred
• Translate technical implications and options into business impact statements
• 2+ years working within other Salesforce Core applications including: Sales Cloud, Service Cloud, Community Cloud, Analytics Cloud, etc.
• Proficiency in HTML, JavaScript, CSS, AMPScript, SQL, and SSJS.
• Basics of Java, React is nice to have

Certifications:

• Marketing Cloud Administrator
• Marketing Cloud developer

Thanks & Regards,

Jayanth Yadav

Ph: 9724402112

Agile Enterprise Solutions Inc.

2591 Dallas Parkway Suite 300 Frisco, TX 75034

Email: jayanth_yadav@aesincus.com Website: www.aesincus.com