Associate Director of Brand Management (IS-0301-15)

National Zoo and Conservation Biology Institute

Washington, DC

Expired: 14 days ago Applications are no longer accepted.

Vision , Medical , Dental , Life Insurance , Retirement
Full-Time

Job Description

Description

OPEN DATE: April 24, 2024

CLOSING DATE: May 24, 2024 (This job will close once 100 applications are received which may be sooner than the closing date.)

POSITION TYPE: Trust Fund

APPOINTMENT TYPE: Indefinite

SCHEDULE: Full-Time

DUTY LOCATION: Washington, DC

Position sensitivity and risk: Non-sensitive (NS)/High Risk

Open to all qualified applicants

What are Trust Fund Positions?

Trust Fund positions are unique to the Smithsonian. They are paid for from a variety of sources, including the Smithsonian endowment, revenue from our business activities, donations, grants and contracts. Trust employees are not part of the civil service, nor does trust fund employment lead to Federal status. The salary ranges for trust positions are generally the same as for federal positions and in many cases trust and federal employees work side by side. Trust employees have their own benefit program and may include Health, Dental & Vision Insurance, Life Insurance, Transit/Commuter Benefits, Accidental Death and Dismemberment Insurance, Annual and Sick Leave, Family Friendly Leave, 403b Retirement Plan, Discounts for Smithsonian Memberships, Museum Stores and Restaurants, Credit Union, Smithsonian Early Enrichment Center (Child Care), Flexible Spending Account (Health & Dependent Care).

Conditions of Employment

Pass Pre-employment Background Check and Subsequent Background Investigation for position designated as low risk.
Complete a Probationary Period
Maintain a Bank Account for Direct Deposit/Electronic Transfer.
The position is open to all candidates eligible to work in the United States. Proof of eligibility to work in U.S. is not required to apply.
Applicants must meet all qualification and eligibility requirements within 30 days of the closing date of this announcement.

OVERVIEW

The Smithsonian Institution is a unique complex of 21 museums and galleries, the National Zoo and Conservation Biology Institute and nine research centers. The Smithsonian is a national and world treasure and is dedicated to its founding mission, “the increase and diffusion of knowledge.” The Smithsonian’s National Zoo and Conservation Biology Institute plays a leading role in the Smithsonian’s global efforts to save wildlife species from extinction and train future generations of conservationists. The Smithsonian Institution is an equal opportunity, affirmative action employer. Candidates of all backgrounds are encouraged to apply.

The Smithsonian’s National Zoo and Conservation Biology Institute (NZCBI) is a leader in the conservation, care, exhibition, and research of wildlife and habitats. NZCBI’s employees in the nation’s capital, Virginia, and worldwide and as part of the Smithsonian make it prominent in national and international affairs involving conservation, zoos, wildlife, public outreach, and biological and ecological research.

This position is located at NZCBI Rock Creek Campus 3001 Connecticut Avenue NW Washington DC 2008. It is accessible via mass transit, and onsite employee parking is currently available at no cost. Hybrid Telework Schedule Eligible; however, a minimum of 2-3 days onsite per week is required due to the nature of the position. Additionally, there is a requirement for this position to regularly visit NZCBI’s Conservation Biology Institute campus located in Front Royal, VA.

DUTIES AND RESPONSIBILITIES

Strategic Brand Management/Leadership

Develops and implements strategic plans and goals for NZCBI’s brand management, ensuring consistency and alignment with the NZCBI and SI mission. Develops plans and approaches to ensure all of NZCBI’s employees speak with one voice in support of mission achievement. Oversees the development of NZCBI’s brand identity, including logos, visual assets, and brand guidelines using a collaborative and inclusive approach with fellow NZCBI managers and leaders.
Establishes and maintains strong working relationships with internal stakeholders, such as department heads, program managers, directors, and members of senior leadership, to ensure brand consistency across all communications.
Advises higher-level officials on problems involving the relationship of the work of the division to broader programs, and the impact on these programs.
Collaborates with heads of other divisions to negotiate, decide on, and/or coordinate work-related changes affecting other divisions. Gives advice and counsel to subordinates; hears group grievances and serious employee complaints; and reviews serious disciplinary cases (i.e., proposing suspensions and removals) and problems involving key employees.
Develops performance standards and evaluates work performance. Identifies training needs and requirements and approves requests. Reviews personnel selections recommended by subordinate leaders and as appropriate conducts the interview and selection process and approves appointment, promotion, or reassignment of subordinates.

Communications Management

Manages NZCBI’s internal and external communications efforts, ensuring clear and consistent messaging. Develops and implements comprehensive communication strategies to effectively reach target audiences and stakeholders. Collaborates with SI’s communications team to manage media relations, public affairs, and crisis communications.
Develops and executes an integrated communications strategy covering brand communications, internal communications, and overarching communications strategy through traditional and digital channels.
Manages NZCBI, SI, and executive media relations, including drafting press releases, for NZCBI-related initiatives. Identifies and supports NZCBI’s and SI's presence at external events. Writes and edits content across various channels, including, but not limited to, internal announcements, intranet articles, emails, talking points, fact sheets, presentations, press releases, video scripts, and web copy. Offers guidance to internal stakeholders in the development of communications plans and associated assets or collateral.
Maintains consistent branding across internal and external channels. Manages key vendors in line with budget and priorities. Monitors and reports results to optimize communications strategies. Encourages creativity and unique approaches to communications to support NZCBI’s mission and increase audience reach.

Marketing Management

Develops and implements marketing strategies to promote NZCBI’s mission, programs, services, revenue opportunities, and initiatives. Oversees the development and execution of marketing campaigns, including digital marketing, social media, and traditional advertising. Develops standards and metrics against which to track progress.
Develops standards and metrics against which to track progress. Monitors and evaluates the effectiveness of marketing efforts and make recommendations for improvements. Provides routine reporting to NZCBI senior leadership on the success of efforts. Collaborates with internal stakeholders to ensure marketing materials and messages align with the agency's brand and objectives.
Develops and executes a comprehensive marketing strategy aligned with NZCBI’s and SI’s mission, vision, and growth objectives.

Outreach Management

Develops and implements outreach strategies to engage with external stakeholders, including, but not limited to, campus and park neighbors; local, state and federal governments; the visiting public; conservation and science organizations; zoos and aquariums; members of industry and other vendors; other federal agencies; representatives of Congress; representatives of foreign organizations and agencies; and Embassy personnel.
Coordinates outreach events, conferences, and workshops to promote awareness and understanding of NZCBI’s and SI’s mission and activities. Collaborates with program managers to identify and target key audiences for outreach efforts.
Develops standards and metrics against which to track progress. Evaluates the impact and effectiveness of outreach initiatives and make recommendations for enhancements. Builds trust and investment in the organization among these participants, cultivating them into supporters and spokespeople.

Budget and Resource Management

Develops and manages the brand management budget, including forecasting and allocating resources. Monitors expenditures and implements cost-effective strategies and initiatives. Identifies creative ways to gain additional support from external sources, either fiscal or in-kind.

Performs other duties as assigned.

QUALIFICATION REQUIREMENTS

Specialized experience for this position is defined as:

Develops and implements strategic plans for communications, brand management, and/or marketing, ensuring alignment with the mission.
Manages internal and external communications efforts, ensuring clear and consistent messaging.
Oversees the development and dissemination of press releases, newsletters, and/or other communication materials. Leads communications team to manage media relations, public affairs, and crisis communications.
Oversees the development of brand identity, including logos, visual assets, and brand guidelines using a collaborative and inclusive approach with fellow managers and leaders.
Conducts market research and analysis to identify opportunities and inform strategic decisions.
Collaborates with financial and procurement departments to ensure compliance with financial regulations and procedures and exhibits sound financial management of budget and resources.
Supervises teams providing communications, marketing, and outreach functions.

Applicants, who wish to qualify based on education completed outside the United States, must be deemed equivalent to higher education programs of U.S. Institutions by an organization that specializes in the interpretation of foreign educational credentials. This documentation is the responsibility of the applicant and should be included as part of your application package.

Any false statement in your application may result in your application being rejected and may also result in termination after employment begins.

The Smithsonian Institution values and seeks a diverse workforce. Join us in "Inspiring Generations through Knowledge and Discovery."

Resumes should include a description of your paid and non-paid work experience that is related to this job; starting and ending dates of job (month and year); and average number of hours worked per week.

What To Expect Next: Once the vacancy announcement closes, a review of your resume will be compared against the qualification and experience requirements related to this job. After review of applicant resumes is complete, qualified candidates will be referred to the hiring manager.

Relocation expenses are not paid.

Commitment to Diversity, Equity, and Inclusion
The Smithsonian Institution provides reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation should contact BiagasL@si.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. To learn more, please review the Smithsonian’s Accommodation Procedures.

The Smithsonian Institution is an Equal Opportunity Employer. We believe that a workforce comprising a variety of educational, cultural, and experiential backgrounds support and enhance our daily work life and contribute to the richness of our exhibitions and programs. See Smithsonian EEO program information: www.si.edu/oeema.

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National Zoo and Conservation Biology Institute

Washington, DC

USA

Associate Director of Brand Management (IS-0301-15)

Address

National Zoo and Conservation Biology Institute

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