Demand Generation Manager

Finexio is the leader in AP Payments as a Service, the leading embedded payments approach for business-to-business payments. Finexio simplifies the way businesses process and receive B2B payments by integrating electronic payments and cash flow improvement solutions directly into customers’ accounts payable and procurement software.

Our vision is a world in which finance leaders only have to decide “what” to pay- Finexio’s software seamlessly handles the “how” and the “when”.

We are growing revenue over 100% per year and are a leading disruptor in the B2B Payments and Fintech industry. The company has raised over $65m in investment and is backed by investors JP Morgan, Discover, NBH Bank, Mendon Venture Partners, and Valley Bank. These investors believe in the mission and technology so much, so they are also customers and partners.

Summary

As the Demand Generation Manager, you will be a key leader in driving marketing excellence and innovation within our leading FinTech company. Operating at the intersection of strategy and execution, you will oversee Demand Generation operations and drive initiatives to support business growth. This remote position offers a unique opportunity to shape the future of our marketing function, contributing to our mission of transforming the financial industry.

Reporting directly to our VP of Marketing & Demand Generation, you will be an innovative and creative problem solver with a head for demand generation and content who can effectively execute in a fast-past, dynamic, and demanding start-up environment. The Demand Generation Manager must have proven skills identifying opportunities and delivering results in lead generation, content marketing, and partner marketing. They must also be adept in both digital and traditional marketing and be highly skilled in verbal and visual communications. The successful candidate is a team player who thrives in a fast-paced, growing company and energetically embraces the challenges of the B2B SaaS marketplace.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field; MBA or advanced degree is a plus.
• Proven experience in marketing operations leadership roles within the FinTech industry or related field.
• Strong leadership and management skills.
• Excellent communication and interpersonal skills.
• Demonstrated track record of driving marketing excellence and efficiency.
• Ability to manage multiple priorities and deadlines.
• Strong analytical and problem-solving skills.
• Ability to thrive in a fast-paced, dynamic environment.

• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Strong Salesforce & HubSpot experience

Responsibilities:

• Develop a demand generation strategy and execution plan.

• Create compelling marketing campaigns that incorporate inbound and outbound, account-based, and paid media strategies across all channels and mediums.
• Participating in scheduled weekly and monthly conferences and events.
• Stay on top of market trends and developments to drive topics for content strategies – webinars, whitepapers, blog posts, etc.
• Execute all digital marketing activities across all channels including Paid Search (Google, Bing), Paid Social (LinkedIn, Twitter), Display (Google, native), Print, etc.
• Report on ROI and effectiveness of each activity.
• Manage internal and external resources to deliver marketing objectives.
• Overseeing day-to-day operations of the marketing department.
• Working across cross-functional teams.
• Monitoring key performance indicators (KPIs) and metrics.
• Implementing processes and systems.
• Managing relationships with external partners.
• Providing strategic guidance to senior management.
• Leading initiatives to enhance customer experience.
• Ensuring compliance with regulatory requirements.

Benefits

Why You’ll Love Working at Finexio:

• Culture: We are a humble, client-first team that is focused on collaborative data-driven success.
• Speed: We move fast, love new ideas and give you the opportunity to push your limits.
• Growth: We are expanding rapidly into new markets, launching new services, and creating a world-class company

What We Offer:

• The chance to work in a fast-paced start-up environment with experienced industry leaders.
• An environment where you can dive deep into the latest technologies and make a real, measurable impact.
• Employee Engagement – Quarterly virtual team building activities and monthly team lunches.
• Competitive salary and stock options
• Medical, dental, and vision
• Unlimited Vacation Policy

Compensation: $ 90,000 - $105,000 + equity.