Head of Member Growth Marketing

Maven is looking for a Marketing leader to manage the lifecycle of our members, from enrollment, to activation, and through retention. In this role, you will lead the Member Growth Marketing org, a team developing strategies to grow our membership across our book of business that includes employers spanning the Fortune 100 to populations directly enrolled with health plans.

As Head of Member Growth Marketing, you will:

• Lead and develop a high performing Member Growth Marketing team to improve our ability to hit and exceed enrollment targets
• Develop the Member Growth Marketing strategy, using a data-first approach to tailor deliverables to member personas and directing investments toward the most effective channels
• Build a framework to segment our different types of clients and their communication practices in order to maximize enrollments
• Partner cross-functionally with key teams to execute campaigns
• Working with Client Success to develop strategic, consultative relationships with our clients to attract and enroll their employees. You should expect to work very closely with CSM leads who partner with Health Plans and CSMs working with our largest accounts.
• Partner with the Product team to build a seamless member journey, from enrollment campaigns through onboarding and engagement and retention efforts
• Collaborate with the Data team to ensure that you have access to key member insights and to enable automation of workflows in your CRM tools.
• Execute on launch and on-going campaigns, creating playbooks that drive member enrollment cost-effectively, with a focus on email, direct mail, digital, and additional internal customer channels
• Embrace experimentation, consistently testing strategies to unlock even greater opportunities to drive new enrollments and member retention
• Create systems that enable effective monitoring of performance at the client and channel level, enabling proactive management of our book of business
• Ensure consistency and quality of external member communications that uphold our brand and messaging standards

Experience & Skills:

• 10+ years of experience in consumer marketing roles leading member growth and retention, with at least 3+ years of experience in B2B2C environment
• 3+ years of experience with a proven track record of hiring and leading high impact teams. You understand how to develop an interview plan that effectively tests for competencies and to establish a high performance culture that develops top talent.
• You lead with data with a bias towards continuous improvement via rapid experimentation and iteration. Bonus: experience working in Looker.
• You have extensive experience with multi-channel Marketing, with a focus on driving growth through email, text, and paid media. Bonus: experience with Braze or direct mail campaigns
• Bonus: Experience working in digital health companies in roles that require collaboration with benefits buyers or health plan partners
• Bonus: You have client-facing experience with leadership at high-profile clients, partnering to co-develop Marketing strategies.

For candidates in NYC, CO, or CA, the base salary range for this role is $160,000 - $250,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.