Digital Marketing Director

Title: Digital Marketing Manager

Department: Digital Marketing

Supervisory Responsibility: N/A

Job Summary

Clique Hospitality is looking for a talented and passionate Digital Marketing Director to join our team. As a Digital Marketing Director, you will be responsible for managing and executing all digital marketing efforts, including paid digital advertising, SEO, website maintenance, community management, and content creation. You will work closely with the marketing team to develop and implement strategies to drive traffic, engagement, and conversion across all digital channels, ensuring consistency with Clique Hospitality's brand and marketing objectives.

If you are a creative and results-driven digital marketer and SEO expert with a passion for the hospitality industry, we encourage you to apply for this exciting opportunity. We offer competitive compensation packages, comprehensive benefits, and a dynamic work environment that fosters creativity, innovation, and growth.

To apply, please submit your resume and a cover letter outlining your qualifications, experience, and passion for the hospitality industry. We look forward to hearing from you!

Job Duties: This is intended to be an overview of the responsibilities and requirements attributed to the position. It is not intended to be limited to such content nor does it describe solely what occupies a given day or week.

• Manage and execute all digital marketing efforts, including paid digital advertising, SEO, website maintenance, community management, and content creation.

• Develop and implement strategies to drive traffic, engagement, and conversion across all digital channels, ensuring consistency with respective Clique Hospitality brands and marketing objectives.

• Plan, create, and publish engaging content for the website, and integrating social channels with paid digital ads and website content including but not limited to Google, Facebook, Instagram, Twitter, and TikTok, in alignment with the overall content strategy and marketing goals.

• Monitor social media and other digital channels for trends, opportunities, and potential issues, and provide regular reports on performance, insights, and recommendations.

• Create and manage digital marketing campaigns, including ad copy and creative assets, using platforms such as Google Ads, Meta Ads, TikTok Ads.

• Manage listing platform ads such Google My Business, Yelp, and TripAdvisor, to ensure accuracy of information and increase bookings.

• Implement email marketing campaigns to promote events, special offers, and other initiatives, using platforms such as Mailchimp.

• Manage rewards programs, developing and implementing strategies to drive engagement and loyalty among guests.

• Assist with photoshoot and video shoots to create high-quality and engaging visual content for marketing purposes.

• Collaborate with internal and external stakeholders, such as graphic designers, photographers, and influencers, to develop high-quality and effective digital assets.

• Analyze and report on digital marketing performance, identifying opportunities for improvement, optimization, and innovation, using tools such as Google Analytics, Sprout Social, and SEMrush.

• Stay up-to-date with industry trends and best practices in digital marketing, social media, and hospitality, and share knowledge and insights with the team.

Requirements/Qualifications:

• Bachelor's degree in marketing, communications, or a related field.

• 2+ years of experience in digital marketing, social media management, community management, and content creation, preferably in the hospitality or food and beverage industry.

• Demonstrated experience managing and executing social media, paid advertising, SEO, and website maintenance.

• Experience managing listing platforms such as Google My Business, Yelp, and TripAdvisor, as well as reservation tools like OpenTable and Urvenue.

• Familiarity with review sites and the ability to respond to customer reviews in a professional manner.

• Experience with email marketing platforms such as Mailchimp.

• Demonstrated experience in influencer marketing, including identifying and engaging with relevant influencers.

• Ability to attend in-venue activations and capture photo and video content for social media and other marketing purposes.

• Ability to coordinate photoshoot and video shoots to create high-quality and engaging visual content for marketing purposes.

• Strong collaboration skills and ability to work effectively with internal and external stakeholders.

• Excellent analytical skills and ability to analyze and report on digital marketing performance.

• Strong communication skills and attention to detail, with the ability to convey complex information in a clear and concise manner.

• Strong project management skills and ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.

• Passion for digital marketing, social media, and hospitality, and a desire to stay up-to-date with industry trends and best practices.