Content Marketing Specialist

Reporting to the Marketing Director, a Content Specialist at S-Docs is not just a wordsmith; they’re a strategic thinker who shapes the narrative of our brand, educates our users, and drives business growth. You will collaboratively craft and execute a comprehensive content strategy that aligns with our business goals and resonates with our target audience.

Job Location:

• Ann Arbor, Michigan / Detroit metro is preferred
• Flexible on location for the right candidate

Responsibilities:

• Collaborate with product, support, sales, and customer success teams to develop content that serves customers.
• Create content enabling customers to self-support via a knowledge base and learning management system.
• Architect customer-facing documentation, including guides, manuals, and FAQs.
• Work with product teams and UX/UI designers to ensure documentation is accurate and accessible.
• Prioritize documentation requests from customers and the support team.
• Develop a library of educational courses for software mastery, best practices, and troubleshooting.
• Use various formats like videos, webinars, and interactive modules for engaging learning experiences.
• Create content like datasheets, one-pagers, sales playbooks, and battle cards to educate about product capabilities.
• Develop sales decks, pitch presentations, release notes, and accompanying emails for product releases.
• Create and manage social media posts, visuals, and videos across platforms.
• Monitor social media and engage in conversations, manage crises, and maintain brand reputation.
• Develop a social media content calendar aligned with business goals and optimize posting times.
• Stay updated on social media platform trends and experiment with new content formats.
• Collaborate with the marketing team on website content, including landing pages and product descriptions.
• Ensure SEO-friendly content that aligns with the brand's value proposition.
• Write persuasive email copy for lead nurturing, onboarding, and promotional campaigns to guide prospects through the conversion journey.

Skills and Qualifications:

• 5+ years of experience in business writing, preferably in a SaaS or Software product environment
• Bachelor’s Degree in communication, marketing or related field
• Exceptional communication and B2B copywriting skills
• Proficiency in SEO and social media strategies
• Ability to analyze content performance and make data-driven decisions
• Experience with Salesforce CRM or HubSpot CRM
• Familiarity with content management systems (CMS)
• Skilled in video recording and editing for documentation and marketing purposes

Why Join S-Docs?

• Remote Flexibility: Work from anywhere, with an option to be based in Ann Arbor, Michigan.
• Collaborative Culture: Be part of a team that values innovation, teamwork, and customer success.
• Career Growth: Opportunities to shape the role and grow within the company.

If you're a strategic thinker with a passion for content creation and a knack for storytelling, we’d love to hear from you. Join us in driving growth and shaping the future of document-based processes. Apply today!

About S-Docs: S-Docs is a document automation and e-signature solution for Salesforce that transforms how organizations manage and share information. Simplify your document workflows to increase productivity, enhance customer experiences, and accelerate success with S-Docs’ powerfully flexible solution built on the world’s most trusted customer platform.