Social Media Coordinator

Social Media Coordinator 

Part-Time   (10-15 hours a week)

Remote

Responsibilities:

• Develop engaging and creative content (videos, photos, captions, stories, reels etc.) for Facebook, Instagram, LinkedIn, Pinterest, and YouTube that aligns with the Infinia  brand.
• Create and manage the social media content calendar 1 week in advance to ensure a consistent and strategic posting schedule.
• Post on Infinia key social profiles 1-3 times a day.
• Foster a sense of community by engaging with our audience through comments, messages, and discussions. Respond promptly to inquiries and feedback, maintaining a positive and professional online presence that reflects the Infinia brand.
• Track and analyze social media performance metrics to evaluate the effectiveness of campaigns and strategies. Provide regular reports to management weekly and monthly to help us make informed decisions about what’s working, what isn’t and what we should try next.
• Stay updated on the latest trends, features, and algorithms of each platform to ensure effective content distribution.
• Initiate and execute collaborations with other like-minded brands within our target market.
• Plan, coordinate, and execute social media strategies to promote company events, launches, and community engagement initiatives. Collaborate with event organizers, vendors, and partners to maximize online visibility before, during, and after events.
• Ability to participate and document the occasional brand-building event serving our surrounding community.
• Seek to improve yourself through new training opportunities and challenges.

Requirements:

• Bachelor’s degree in marketing/communications, or comparable experience.
• 4+ years of experience in social media management.
• Strong creative and visual storytelling skills.
• Proficiency in graphic design tools and video editing software.
• Excellent photography and videography skills.
• Ability to manage and promote events through social media channels.
• Familiarity with social media analytics and reporting tools.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.
• Highly organized with the ability to manage multiple tasks and deadlines.