Inside Sales - Lead Generation Specialist

Government US Navy solicitations and OEMs

Why dataCon

We build the world’s most powerful, combat systems for survivable naval ships and defense technology solutions that safeguard our warfighter on seas, sky, land, space and cyber. dataCon’s diverse workforce includes skilled tradespeople; engineers; technologists; scientists; logistics experts; and business administration professionals.

Recognized as one of America’s top SDVOSB’s company employers, we are a values and ethics driven organization that puts people’s safety and well-being first. Regardless of your roles at dataCon you’ll find a supportive and welcoming environment, competitive benefits, and valuable educational and training programs for continual career growth at every stage of your career.

Working at dataCon is more than a job - it’s an opportunity to build a future. We offer comprehensive benefits including: medical, prescription drug, dental and vision plan choices, tele-medicine, wellness resources, savings plan options (401K), financial education and planning tools, life insurance, tuition reimbursement, employee discounts, early childhood and post-secondary education scholarships, and more. Some benefits may vary depending on your specific division or work location.

Together we are working to ensure a future where everyone can be free and thrive.

Today’s challenges are bigger than ever, and the nation needs the best of us. It’s why we’re focused on hiring, developing and nurturing our diversity. We believe that diversity among our workforce strengthens the organization, stimulates creativity, promotes the exchange of ideas and enriches the work lives of all our employees.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law. U.S. Citizenship may be required for certain positions.

SUMMARY:

As a Lead Generation Specialist, your primary responsibility is to drive new business interests with the US Navy ‘s Surface and Underseas Combatants market segment; DDG 51 and NSSN and Columbia Class, either directly to US Navy or with our OEMs.

You will collaborate closely with the National Sales Director to translate strategic priorities into actionable lead-generation initiatives. Working directly with the Sales and Marketing teams, your role involves organizing and executing critical lead-generation activities to support growth in key product lines and strategic initiatives.

PRIMARY RESPONSIBILITIES:

• The Lead Generation Specialist for the Department of US Navy’s strategic initiatives works independently utilizing Beta-Sam and other government search engines to organize and execute lead generation activities identified as critical to facilitating growth in key US Navy product lines and strategic initiatives.

• Collaborates with the National Sales Director to translate strategic priorities and campaign concepts into technical execution, advancing prospects through the buyers’ journey, growing our funnel of qualified leads, and facilitating increased quote and order activity.

• Regularly update and maintain the Salesforce CRM database, ensuring accurate and up-to-date information on leads and prospects. Provide insights to improve CRM usage for better lead tracking and management.

• Develops customer profiles/buyer personas to facilitate segmentation for marketing efforts based on key Navy programs including target markets, key accounts, buyer roles, etc.

• Perform strategic reach outs through email, website, social media, and cold-calling efforts to connect and qualify identified prospects.

• Compiles market data to support and guide sales and marketing strategies direct to Bet-Sam of OEM as a subcontractor.

• Maintain comprehensive documentation of lead generation activities, outcomes, and strategies. Generate regular reports for leadership, highlighting key metrics, trends, and areas for improvement.

• Updates Salesforce CRM with bids and awards.

• Stay informed about industry trends, competitor activities, and emerging lead-generation tactics. Continuously develop knowledge and skills to enhance lead generation effectiveness.

• Stay abreast of new tools and technologies that can enhance lead generation efforts. Implement and optimize the use of tools for efficient outreach and communication.

• Stay adaptable to changes in the market, product offerings, or company strategies, and adjust lead generation tactics accordingly.

• Foster positive relationships with potential clients, understanding their needs and ensuring a positive experience throughout the lead generation process.

• May attend trade conferences, and Government meetings and seminars as needed.

REQUIRED SKILLS AND EXPERIENCE:

• Minimum 4 year’s experience in a lead generation sales or sales support role

• Minimum of 2 year’s experience with Module electronics manufactured electronic products.

• Proficient in Salesforce. CRM software platforms.

• Ability to handle Salesforce data migrations

• Expert with Microsoft Office tools (e.g., PowerPoint, Excel, Outlook, etc.)

• Strong analytical skills with a data-driven mindset, attention to detail, and organizational skills.

• Energetic, results-oriented approach with a strong sense of accountability.

• Ability to work both independently and within a team environment with a responsible and professional demeanor.

• Must be a high integrity individual that works in an ethical and respectful manner with all customers and co-workers.

• Must be results-oriented with an established business acumen demonstrating strong problem-solving, project management, and organizational skills.

• Ability to resiliently navigate and overcome rejection, setbacks, and challenges while maintaining a positive attitude.

• Ability to lift and/or move up to 50 pounds.

• US Citizen

• A valid driver’s license and safe driving record is required.

• Willingness to travel occasionally to participate in company meetings, user groups, trade shows, conferences, etc.

DESIRED SKILLS AND EXPERIENCE:

• Bachelor’s degree in business, marketing, or related field.

• Familiarity with the latest lead generation techniques, lead management systems, and basics of online marketing.

• Proven ability to manage/execute concurrent projects in a fast-paced, collaborative environment.

• Ability to grasp and demonstrate a basic understanding of the technical aspects of environmental compliance data acquisition systems and associated regulations.

• Strong written, verbal, and presentation skills, with a passion for creative content development and the ability to effectively articulate customer value propositions and brand positioning.

• Hands-on experience building and maintaining Tableau visual dashboards

• Experience with Salesforce and/orSalesforce Visual Force.

• Ability to handle Salesforce data migrations.

• Experience with preparing data files using Excel to load with Apex Data Loader.

Salary $75000-$100,000