Brand Manager- Amp Tire

Job Description

The Wheel Group (TWG) is seeking a Brand Manager to manage our Amp Tires program. You’ll be responsible for driving the continued success of Amp Tires and the overall promotion of the brand while growing our market position, brand sales and profitability. New product and program development is a key portion of the role where you’ll continually look for trends and opportunities to expand to relevant markets while managing the creation and launch of new products and programs. Knowledge of market peers and competitive price strategies is a fundamental area of the position. Strong relationships with key customers and company management will be vital to the position as well as maximizing brand awareness and customer appeal.

The ideal candidate has significant experience in understanding wholesale and retail distribution of offroad and specialty tires. A working knowledge of dealer or retailer needs, and a firm comprehension of marketing and sales principles is critical to the success of the position. Exceptional communication skills, forwarding thinking, adaptability and leadership are key attributes of the right candidate.

Supervision

You’ll report directly to the VP of Marketing while receiving general oversight from the C-Level team. You’ll work cross-departmentally as the brand expert and to enable the sales teams to succeed in meeting the growth objectives of Amp Tires. The position is very autonomous, but regular departmental and supervisor check-ins will keep you plugged in without feeling siloed.

Essential Duties and Key Responsibilities

The duties listed below are intended to describe the overall nature and level of work being performed and are not to be taken as an extensive list of responsibilities.

• Serve as the expert and passionate advocate for the Amp Tires brand

• Manage short-term and long-term development strategies for new and existing products

• Serve as the stakeholder in managing relationships with Tier 1 and key customers

• Design and deploy sales enablement programs to consistently increase sales and revenue performance

• Be the key stakeholder to deliver on goals and initiatives and report on KPIs weekly and monthly

• Develop and implement training programs internally and externally on new and existing products and programs to drive sales and revenue performance

• Collaborate with marketing teams to determine marketing and promotional activities of products and programs

• Work in partnership with internal and external teams in the development of new products and category expansion opportunities

• Manage new product forecasts and sales plans

• Manage departure planning for unsuccessful products

• Perform regular competitive reviews on products and programs to maximize positioning in the market with focus on increasing new and existing business and remaining competitive

• Work collaboratively with the sales team to ensure goals and initiatives are met

• Report monthly on status of your brand(s) and products

• Promote the Amp Tires brand at both retail and dealer trade shows and events

• Study industry insights to determine trends and opportunities

• Leverage customer and channel growth opportunities through our global distribution model

Requirements

• Strong background in automotive aftermarket specialty tires

• Exceptional ability to understand buyers needs and to translate them into programs to meet those requirements

• Demonstrated background in wholesale tire distribution

• A proven track record of successful career performance meeting and exceeding sales goals and expectations

• Ability to cross-functionally manage the product development cycle

• Experience with e-commerce and retail dynamics in the off-road or specialty tire segment is a plus

• Strong experience and knowledge of retail and wholesale sales and marketing principles preferred

• Ability to multitask and work on several projects simultaneously

• An analytical mind with a strategic approach to sales and program management

• Proficient in MS Office

• Demonstrated ability with project management software, preferably Asana

• Strong communication skills, both written and verbal

• Ability to complete projects within projected timelines

• Critical thinking and problem-solving skills

Additional Skills and Proficiencies

To optimize your success in the Brand Manager position, the ideal incumbent will be highly proficient in the following areas.

• Work autonomously and navigate ambiguity

• Self-motivated with strong organizational skills

• Excellent teamwork skills

• Problem-solving and nimble thinking

• Exceptional time management

Additional Skills and Proficiencies

• Ability to meet tight timelines

• A willingness to learn and master new and emerging technologies

• Strong Leadership

• Attention-to-detail

• Strong communication skills, both written and verbal

Travel and Physical Requirements

• Travel as needed (approx. 20% based on seasonality)

• Transition between a stationary position at a desk or work location and move about the facility or other work site locations

• Operate tools to perform the duties of the position, such as computers, office equipment and work-related machinery

• Transport equipment or boxes up to 75lbs

• Balance, ascend/descend, climb, kneel, stoop, bend, crouch or crawl within assigned working conditions and or locations

The Wheel Group offers a competitive compensation and benefits package including; competitive salary, 401K, medical insurance, dental insurance, vision insurance, life insurance, health savings account, paid holidays and paid vacations.

Salary Range: $90k - $120k annually inclusive of bonus

Job Type: Full-time