Erborian Social and Community Coordinator

At Erborian, our mission is simple: bring you your best complexion yet with the help of easy-to-use, unique hybrid products. We aim to help you simplify your routine without skimping on the level of care, protection, and nourishment your skin craves, which is why our best-selling BB and CC Creams are the perfect blend of coverage and skincare in one tube so you can feel good in your own skin. With presence in Paris, UK, and Korea, Erborian is quickly growing in the US and is looking to build a stronger online presence.

JOB RESPONSIBILITIES:

• Increase Organic Gifting and Develop Monthly Seeding Program

• Organize internal seeding lists and identify brand fans
• Expand internal gifting program by leading product sendouts from office

• Lead Social Calendar

• Create and post engaging content consistent with our brand DNA and in line with social media trends
• Organize and ensure the social marketing calendar is updated based on holiday sales, promotions, and new product launches.
• Monitor social media for most up-to-date and relevant content

• Manage Community and UGC Rights

• Manage Erborian FAQ and answer all customer queries on social
• Build relationships with content creators
• Monitor engagement
• Present unique strategies to engage community
• Identify UGC opportunities and create relationships with new creators
• Collaborate with Ecommerce team for best use of UGC materials and terms
• Work hand in hand with Central Digital Media Team to optimize social paid (media) activity

• Manage Product Closet

• Coordinate product orders
• Manage internal spending budget and ROI for product seedings

• Increase Brand Presence Through New Platforms 

• Onboard social media platforms to aid Erborian’s US awareness goals
• Consistently track competitive landscape for best-in-class brand experience.

KEY PERFORMANCE INDICATORS:

• EMV Retention & Growth
• Brand Community Size
• Engagement Performance

REQUIREMENTS:
EDUCATION

• Completed Bachelor’s degree

EXPERIENCE

• 1 year+ of experience in working with social media
• Content creation
• Having a strong personal presence on social media could be an additional asset

SKILLS

• Excellent verbal, written & presentation skills
• Wide degree of creativity
• Strong understanding of social media marketing and platforms (Tiktok, Youtube, Instagram)

• Must present a positive, professional and energetic attitude, be able to work in a team, be proactive and remain self-motivated
• Must be detail oriented, and have excellent organization and time management skills
• Must have strong computer skills and proficient with Microsoft Office (Excel, Word & PowerPoint, Outlook)
• Must have some experience with graphic design (Ex: Adobe Suite or Canva)
• Beauty industry know how, passion for cosmetics/beauty products
• A self-starter with the ability to problem solve and brainstorm in a fast-paced, collaborative environment and act with a strong sense of accountability.
• Ability to work effectively with and present to individuals at all levels.
• A keen listener, capable of receiving feedback and pivoting strategy with agility and analytical aptitude.
• Must be an ambassador of the Erborian Brand

PHYSICAL & TRAVEL REQUIREMENTS

• Must be available from Monday to Friday
• Ability to work a flexible schedule to meet the needs of the business, including travel to NY office at least 4X-8X monthly or as needed.

 

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